Sue Crutcher's Blog

My platinum coach and mentor, Kendall Summerhawk, is hosting the second call in a series of 4 entitled “Niche Breakthrough Secrets” today (Saturday). Each call is its own entity, so you can join in anytime. Plus, if you register now, you still receive all the information as all calls are recorded and transcribed for your convenience. Plus, Kendall always gives great handouts. Here’s a little more information of what you get with the series:

When you enroll in this special Niche Breakthrough Secrets telecourse, you will receive:

• 3 Training calls, each about 90-minutes long, taught personally by Kendall and Richard
• 1 LIVE 90-minute Q&A call, where you have the opportunity to have your own questions answered personally by Kendall and Richard
• PDF course checklists and tip lists – you’ll be able to download these prior to each of the 3 content calls so you can follow along
• PDF transcripts of all 4 calls – these will be accessible a few days after each call
• MP3 audios of all 4 calls – these will be accessible the day after each call, in case you miss a call or want to hear any call again

Here’s the link to register if you’re interested http://bit.ly/NicheSecretsWS

You can bet I’m on the calls! I’m always listening and learning so that I can pass on more information to my clients. Who better to learn from than a multi-million dollar coach who is obviously successful? And, she’s a nice person. How do I know? Because I’ve a lot of time in her retreats and been watching, listening and researching for quite some time.

Hope I ‘hear’ you on the call…

Susan (Sue) Crutcher, CMMSC, CPC, RRPr, CPTN-CPT, Money, Marketing and Soul Coach; Life Empowerment Mentor™, Baby Steps to Success Expert™, and Creator of Sunami Of Success™ Program, inspiring and empowering Small Business Entrepreneurs to transform their lives to one of amazing success, ease and abundance. For a multitude of free tips, articles and information, visit http: www.SueCrutcher.com and click on ‘free resources’.

Tags: baby steps to success expert, Kendall, Kendall Summerhawk, life empowerment mentor, niche breakthrough, niche breakthrough secrets, niche secrets, small business, small business entrereneurs, sue crutcher, Sunami of success, susan crutcher
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One of the key ways to start charging more for your services is to shift out of the mindset of charging on a “per hour basis” for your services.  How do you do that? It’s partially a matter of terminology – focus on the results your offer your clients in each session or package. Value for investment is absolutely key.

As long as you are stuck in the mentality of earning money based on the amount of time involved you will never be able to fully express or share the true value of what it is you have to offer your clients.  And, that is a sad situation – for you and your potential clients.

When you list your services similar to this:

60 minute session $125

90 minute session $175

your potential clients go and compare your session times and pricing with other providers in the area. They do not look at your credentials, your inclusions, your unique capabilities or your success track record. They simply compare apples to apples and they (usually) buy the least expensive apple which may or may not be you.

Plus, I ask you, why is the work you do somehow less valuable when you spend more time with your client? I don’t understand this concept.

You could do this comparison yourself and then price yourself near the top of the market. This is what most smart service providers have done in the past. And, it does work to some degree.

However, if you really want to attract clients, you want to draw them to you in other ways than simple price and/or time comparison. Make your product an orange or a starfruit not an apple – be different. They will have nothing to compare to and will have to decide whether or not to work with you based on the value of what you offer for whatever investment point you decide.

So, how do you start?

We’ll go into that over the next few posts with a couple of exercises to elicit what it is of value that you offer to your clients and how do you articulate that value. To get a head start, listen to the “Tuesday Tidbits” series starting with the April 6 edition at http://www.SueCrutcher.com  

Or, if you’re one of those “I want to know right now!” people, contact me and ask for details about my Branding With Archetypes workshop which quickly zeros in on who you are, what your brand is and how to interest people in you and your product/service. http://www.SueCrutcher.com/contact.htm

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 Susan (Sue) Crutcher, CMMSC, CPC, RRPr, CPTN-CPT, Money, Marketing and Soul Coach; Life Empowerment Mentor™, Baby Steps to Success Expert™, and Creator of Sunami Of Success™ Program, inspiring and empowering Small Business Entrepreneurs to transform their lives to one of amazing success, ease and abundance. For a multitude of free tips, articles and information, visit http: www.SueCrutcher.com and click on ‘free resources’.

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Hi everyone.

It’s the weekend, but I wanted to make sure you heard about the complimentary call leading entrepreneur, and my Platinum Coach, Kendall SummerHawk, is giving this coming

Tuesday, April 6 at 8pm Eastern.

It’s on a topic that often keeps entrepreneurs from accelerating the growth of their businesses, which is why Kendall is the perfect person to be teaching this.

It’s called: “Niche Breakthrough Secrets” and I want to be sure you’re on the line when Kendall shares her secrets. I know I will be!

(If you can’t be on the call, live, I recommend registering so you get the call recording.)

Here’s my personal link to register: http://bit.ly/NicheSecrets

To your success!

–
Susan (Sue) Crutcher
CMMSC, CPC, RRPr, CPTN-CPT
Money, Marketing and Soul Coach; Life Empowerment Mentor™, Baby Steps to Success Expert™, and Creator of SunamiOfSuccess™

Inspiring and empowering Small Business Entrepreneurs to transform their lives to one of amazing success, ease and abundance.

For a multitude of free tips, articles and information, visit http: www.SueCrutcher.com  and click on ‘free resources’.

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Tags: free call, free report, Kendall, life empowerment mentor, niche secrets, sue crutcher, Summerhawk, Sunami of success
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